Binsky Home, a Heating, Air Conditioning, and Plumbing (HVAC) contractor, prides itself with their clients having "happy homes". Using International Happiness Day, this marketing campaign consisted of social media and a mailer for a B2C audience.
Dogs serve as a dual purpose for their brand: they are the friendly furry creatures that reside in their clients homes, and Binsky Home also donates a portion of any "Partner Plan" sold to The Seeing Eye® , a non-profit that pairs seeing eye dogs with blind owners.
Binsky Home Campaign:
Dog treats were given to
Binsky Home technicians so that they could give them out and take photos of their customers dogs for social media on their calls. These photos then would turn into social posts to showcase the customer's happy furry friends.