I started with creating a mood board based on the first conversation with the client and from there, flushed out ideas.

Image by Ren Ran

Paradise Tea is a bubble tea brand with a tropical flair that is sold within Luigi’s Ice Cream shop. Tasked with creating the identity of this brand, the solution was a modern but yet playful take on typography from old-style vacation posters while still paying homage to the original Luigi’s brand.

Logo Design:  
Paradise Tea 
Other logo options presented to client