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I started with creating a mood board based on the first conversation with the client and from there, flushed out ideas.
Paradise Tea is a bubble tea brand with a tropical flair that is sold within Luigi’s Ice Cream shop. Tasked with creating the identity of this brand, the solution was a modern but yet playful take on typography from old-style vacation posters while still paying homage to the original Luigi’s brand.
Other logo options presented to client
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