Integrated Branding Campaign:  
Luigi's Ice Cream

Utilizing the existing logo, I cultivated a cohesive brand for Luigi's Ice Cream, a rolled ice cream shop that consists of four locations. Each location has its own individuality, but it was decided that it was time for Luigi's to have one universal look and feel.

From wall decor, to menus and even ice cream cups, Luigi's Ice Cream is now unified through  an icon system.

Luigi's Ice Cream in Summit, NJ.

©2020 Alyssa Varsanyi