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Alyssa Varsanyi
UX/UI Designer
Boldway is a mobile application that empowers theatre-goers to take charge of their own experience at the theatre.
Mobile Application:
Boldway
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Process
Process
Contributions
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Plan
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Discovery
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Define & Design
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Test & Iterate
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Deliver
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UX Researcher
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UX Strategist
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UX Designer
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UI Designer
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Interaction Designer
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Project Manager
Tools
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Design: Adobe XD, Adobe Illustrator, Adobe Photoshop, Procreate (iPad)
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Project Management: Google Suite, Trello
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UX Research: Zoom, Miro
Backstory
Discovery
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Proctors Theatre former Comptroller
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Extreme Broadway Fan
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Facebook Poll Theatre Fan Group
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Field Research Shows
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Dear Evan Hansen (Broadway) June 11, 2022
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Talked with (3) theatre employees & (2) theatre-goers
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Little Shop of Horrors (Off-Broadway) June 11, 2022
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Ticket Entry Experiment
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Mean Girls (Broadway Tour, Proctors Theatre) June 30, 2022
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Observations
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Into the Woods (Broadway) July 2, 2022
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Observations & photos
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Secondary Research
Wireframes
Usability Testing
Lightbulb Moment
Further Recommendations
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